Founded in 1987, InSource, Inc. is a family-owned firm located in Indianapolis, Indiana. Our mission is simple: We strive to provide superior product, service, and sales support to financial advisors and institutions who seek a quality relationship based on trust, integrity, and a sincere interest in mutual success.

InSource is in the business of representing several leading and nationally recognized life insurance companies under independent contract agreements.  Our primary job is to market annuity and life insurance products for selected carriers through representatives who value professional assistance. Our accounts range from sole practitioners to institutions such as banks, credit unions, and broker-dealer firms. 

Our staff provides the full-service assistance normally associated with being a brokerage general agency.  Our contracts benefit from being a principal member of two outstanding marketing alliances, Insurance Designers of America, LLC and USAnnuity Partners, LLC. By specializing in only two product areaslife insurance and annuitieswe are able to deliver critical mass in sales activity to several insurance carriers. 

Our selling proposition is straightforward and time proven.  We offer direct field sales support through veteran wholesalers not obligated to any particular insurance carrrier. Sales are accomplished on an independent basis without regard to sales quotes but rather what makes sense for the policyholder as well as their advisor.  This model has served us well for more than 20 years.